Top 10 Benefits of Social Media

Here’s a look at just some of the ways Social Media Marketing can improve your business:

1. Increased Brand Recognition

Every opportunity you have to distribute your content and increase your visibility is valuable. Social media networks are simply new channels for your brand’s voice and content. This is important because it simultaneously makes you easier to reach and more accessible for new customers, and makes you more familiar and recognizable for existing customers.

2. Improved brand loyalty

Brands that engage on social media channels enjoy higher loyalty from their customers. Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal ~ 53% of Americans who follow brands on social media are more loyal to those brands.

3. More Opportunities to Convert

Every post or update you make on a social media platform is an opportunity for customers to convert. When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them. Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion. Not every interaction with your brand results in a conversion, but every positive interaction increases the likelihood of an eventual conversion.

4. Higher conversion rates

Social media marketing results in higher conversion rates in a few distinct ways. Perhaps the most significant is its humanization element; the fact that brands become more humanized by interacting in social media channels. Social media is a place where brands can act like people do, and this is important because people like doing business with other people; not with companies.

5. Higher Brand Authority

Interacting with your customers regularly is a show of good faith for other customers. When people go to compliment or brag about a product or service, they turn to social media. And when they post your brand name, new audience members will want to follow your updates. The more people that are talking about you on social media, the more valuable and authoritative your brand will seem to new users.

6. Increased Inbound Traffic

Without social media, your inbound traffic is limited to people already familiar with your brand and individuals searching for keywords you currently rank for. Every social media profile you add is another path leading back to your site, and every piece of content you distribute on those profiles is another opportunity for new visitors. The more quality content you post on social media, the more inbound traffic you’ll generate, and more traffic means more leads and more conversions.

7. Decreased Marketing Costs

If you can lend just one hour a day to developing your content and distribution strategy, you could start seeing the results of your efforts. Even paid advertising through Facebook and Twitter is relatively cheap (depending on your goals, of course). Start small and you’ll never have to worry about going over budget—once you get a better feel for what to expect, you can increase your budget and increase your conversions correspondingly.

8. Better Search Engine Rankings

SEO is the best way to capture relevant traffic from search engines, but the requirements for success are always changing. It’s no longer enough to regularly update your blog or web site, ensure optimized title tags and meta descriptions, and distribute links pointing back to your site. Google and other search engines may be calculating their rankings using social media presence as a significant factor, because of the fact that strong brands almost always use social media. As such, being active on social media could act as a “brand signal” to search engines that your brand is legitimate, credible, and trustworthy. That means, if you want to rank for a given set of keywords, having a strong social media presence could be almost mandatory.

9. Richer Customer Experiences

Social media, at its core, is a communication channel like email or phone calls. Every customer interaction you have on social media is an opportunity to publicly demonstrate your customer service level and enrich your relationship with your customers. For example, if a customer complains about your product on Twitter, you can immediately address the comment, apologize publicly, and take action to make it right. Or, if a customer compliments you, you can thank them and recommend additional products. It’s a personal experience that lets customers know you care about them.

10. Improved Customer Insights

Social media also gives you an opportunity to gain valuable information about what your customers are interested in and how they behave, via social listening. For example, you can monitor user comments to see what people think of your business directly. You can segment your content syndication lists based on topic and see which types of content generate the most interest—and then produce more of that type of content. You can measure conversions based on different promotions posted on various social media channels and eventually find a perfect combination to generate revenue.

These are the benefits of sustaining a long-term social media campaign, but if you’re still apprehensive about getting started, consider these points:

  • Your Competition Is Already Involved. Your competitors are already involved on social media, which means your potential social media traffic and conversions are being poached. Don’t let your competitors reap all the benefits while you stand idly by. If, somehow, your competition is not involved on social media, there’s even more of a reason to get started—the field is open.
  • The Sooner You Start, the Sooner You Reap the Benefits. Social media is all about relationship building, and it tends to grow exponentially as your followers tell their friends, and their friends tell their friends, and so on. The sooner you start, the sooner you’ll be able to start growing that audience.
  • Potential Losses Are Insignificant. Realistically, you don’t have anything to lose by getting involved in social media. The amount of time and money it takes to create your profiles and start posting is usually minimal, compared to other marketing channels. Just six hours a week or a few hundred dollars is all it takes to establish your presence.

Bottom-Line

The longer you wait, the more you have to lose. Social media marketing, when done right, can lead to more customers, more traffic, and more conversions, and it’s here to stay…

Why Your Small Business Should Use Twitter

Twitter for Small BusinessIf you run a small business and aren’t using Twitter, We have to ask, why not? It seems that just about everyone else on the planet with access to the web or a cell phone is. Your small business needs to be there too. Here’s why:

Everyone else is doing it.

The guy who runs the convenience store down the street. The landscaper that does your neighbors yard. The shoe store owner. And lots of big companies, such as Dell, HP, AT&T, and Microsoft. In fact, 74% of 2013 Inc 500 companies use Twitter and 377 of the 2013 Fortune 500 companies have a corporate Twitter account. Having your business on Twitter is smart.

Twitter is good optics.

Using Twitter is evidence that your small business is participating in social media and obviously a “with-it” kind of outfit that people might be interested in doing business with. It’s just not enough to have a website anymore.

Twitter is a fast way to get the message out.

Assuming your potential and existing customers are on Twitter, you can instantly let them know your news, whether it’s an announcement or a new product, a special deal, or an upcoming event they may be interested in.

Twitter will help you stay on top of your industry and/or market segment.

Twitter lets you hear what other people are saying. Using Twitter Search, you can find out what people are saying about a particular topic, enabling you to keep your ear to the ground about your company and the competition.

Twitter will help you refine your brand.

By participating in Twitter (that is, using it to communicate with others, rather than just spamming product announcements) you can present and develop the kind of image that attracts your potential customers, and refine your brand. (Remember; communication is a two-way thing.)

Twitter is a great networking tool.

Being on Twitter will give you opportunities to meet and talk to oodles of people, some of whom you would never get the chance to talk to otherwise. And some of those people might be the very business contacts you’ve been seeking, people you want to start projects with, source product from or even hire.

Twitter helps you engage your customers.

Posting information about your products and/or services is the obvious use.

But Twitter also gives you another channel for listening to and finding out about your customers – what they like or dislike about your company, how they feel about your brand, what suggestions they have for improvement, what their favorite products are and why… all kinds of nuggets that you can use to make your business more successful.

So there you have it. In a nutshell, Twitter can provide your small business with another channel to inform and engage your current and potential customers – and every opportunity to do that is worth exploring.

You will want to make sure, though, that you’re using Twitter properly to promote your business, so you don’t get seen as a spammer and damage your small business’s reputation.